Philip Kotler
Philip Kotler,the Guru of Marketing in an exclusive responded to readers queries here
of CPA Rookies ....
This is a simple blog put together by two rookie CPAs who just completed the exams. It will carry pretty much anything relevant to the topic. May be to start with we will put together somepoints on how to start the whole process. An indepth info on the subject can be found from the links provided under 'Useful Resources'.